Thursday, 25 November 2010

Booksellers Tokens campaign installation


An innovative installation has been created from thousands of books to launch the new Booksellers Tokens campaign in the lead-up to the busy Christmas gift-buying season. The installation, featured inside the Auckland Domestic Airport, consists of over 1,500 real books and weighs more than 375kg, standing at a striking 1.8m tall.

The campaign uses famous literary quotes and images to celebrate the fact that no other book voucher is accepted in as many bookshops throughout New Zealand, as a Bookseller Token. The books spell out one of the campaign taglines ‘To be accepted in 350 book shops or not to be’, pictured with the famous skull of Yorick, from Shakespeare’s Hamlet.

The Booksellers Tokens installation will be hosted at the Auckland Domestic Airport until Monday 6 December 2010.
Booksellers New Zealand
Post a Comment